Paris' Le Bon Marché, widely recognized as the first modern department store, features the Saarinen Womb Chair in a photoshoot with fashion icon and interior designer Iris Apfel, shot to publicize an exhibition of Apfel's style at the department store this season. The photographs, which portray the inimitable Apfel seated in a Dynamic in Bumble Womb Chair, appear in advertisements for the exposition and on the cover of the Spring-Summer 2016 issue of Vu au Bon Marché, the store's seasonal lookbook.
"Style is attitude, attitude, attitude, n'est ce pas?" is just one of several aphorisms from the icon republished in Vu au Bon Marché, bringing fresh meaning to the modernist dictum that style is timeless and knows no age.