Knoll-Furnished Lowe Campbell Ewald Receives 2015 Contract Magazine Interiors Award

January 28, 2015

The new Detroit headquarters of Lowe Campbell Ewald, which includes Knoll workstations and seating, is the recipient of a Contract Magazine Interiors Award for Adaptive Reuse. Contract magazine is “the hub for commercial interior design and architecture, connecting professionals and covering processes, products, projects and practice issues that set the standards in the industry.”

Lowe Campbell Ewald, the 103-year-old global advertising agency, relocated to its new 122,000 square-foot-space in 2014,” joining a broader-based influx of startups and creative firms in a revival of older buildings near the city’s core.”

Detroit-based design firm Neumann/Smith Architecture designed “five floors of the eight-story building into a modern urban workspace,” to accommodate 500 employees. The space was outfitted with Life® task chairs and Antenna® Workspaces Big Tables with Template® complemented by over 100 Activity Spaces “to encourage the cross-pollination of ideas between teams.”

Activity Spaces support collaboration in small breakout areas with comfortable seating to more expansive pitch rooms with sophisticated high-tech equipment and outlets. “Two unique ‘treehouse’ spaces – suspended in corners from the ceiling and accessed via ship ladders – offer tucked-away zones for focused ideation sessions,” Nayer also writes.

“Designers creatively integrated recycled materials such as wooden pallets, electrical conduits and 500 locally salvaged wood doors to add rich texture and define open office areas and various meeting spaces,” notes contract writer Jean Nayar.