Sector: Advertising and Marketing
Location: Detroit, Michigan
Year Completed: 2014

Scope

• 122,000 sq. ft.
• 614 Benching workstations
• 39 Director Workstations
• 100 Conference and Collaborative Spaces
• Five-story Atrium with Large Gathering Space

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Drivers

• Collaborative, flexible "office-scape" to encourage idea generation and exchange
• Sustainable design

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Tactics

• Open workspace interspersed with meeting areas
• Combination of benching workstation with custom-laminated frosted glass writing board for idea-sharing
• Open shelving, lateral filing, and personal storage accommodate team and personal needs
• Sustainable solutions mix repurposed materials and high-tech social features

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Outcomes

• Increased employee satisfaction by providing an exciting space in Downtown Detroit
• Improved collaboration and team-based work
• Created a unique space of interest to other Detroit companies
• Brought greater awareness to Lowe Campbell Ewald's work through tour visits

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