Cool Hunting Features Rockwell Unscripted

Cool Hunting produced a video on Rockwell Unscripted, the expansive, dynamic, and experience-driven workplace collection that Knoll introduced at NeoCon in Chicago this June. The video, which includes interviews with David Rockwell, president of Rockwell Group, and Benjamin Pardo, director of design at Knoll, explores the collaboration between David Rockwell, founder and president of Rockwell Group, and Knoll. 

The video begins with an interview with David Rockwell, stating: "[T]here is some overlap between what a director does and between what Benjamin [Pardo]...does, which is: invite you to participate, invite you deeply into research, and then let you create."

Rockwell Unscripted is the result of a collaborative and iterative process between Rockwell Group and Knoll. The design responds to Knoll and Rockwell Group research conducted together and independently, which observes the shifting nature of work and outlines the need for new kinds of environments that, like a stage set, can meet a myriad needs and styles throughout any given day. 

 

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