SPRING Singapore, an agency under the Ministry of Trade and Industry within the Singapore Government, brought 30 members to a tour of the Knoll Headquarters in East Greenville, PA. The Wharton School from the University of Pennsylvania organized the tour for SPRING Singapore as part of an effort to expose Singaporean enterprises to the best practices of industry experts.
The goal of SPRING Singapore is to assist Singaporean companies grow and build trust within the global marketplace for their products and services. The program aims at providing the necessary teachings and tools to develop strong go-to-market strategies and become global contributors. With over 75 years of experience in the furniture industry, Knoll has become a leader in its field, continuously innovating and pushing Modern design forward. Identifying opportunities for growth and maintaining a healthy business model have greatly contributed to the company's success. The tour of the East Greenville plant focused on showing members of SPRING Singapore some of the key components necessary to growing a business.